While no single person can claim exclusive credit for the ascendancy of advertising in American life, no one deserves credit more than a man most of us have never heard of: The fact that 20 years have elapsed since his death provides a fitting opportunity to reexamine his legacy. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
See Article History Alternative Title: Bernays Edward Bernays, in full Edward L. Bernays was a year old when his parents moved to New York City from Austriawhere his uncle, the psychoanalyst Sigmund Freudwas beginning his work.
After graduating from high school at age 16, Bernays attended Cornell Universitywhere, to placate his father, he earned a degree in agriculture in He abandoned farm products after a brief obligatory sally into the grain market and found work editing a medical review. This brought to his attention a play, Damaged Goods, whose would-be producer found popular taboos against the subject—venereal disease—insuperable.
Bernays organized a scheme to muster endorsements of the play by civic leaders, and, as a result, the play was produced successfully and Bernays found his true calling.
After World War IBernays and Doris Fleischman —whom he later married, opened their own public relations office. Their first clients included the U. War Department, which wanted to persuade businesses to hire returning war veterans, and the Lithuanian government, which was lobbying for recognition by the United States.
As a result, several U.
A vigorous spokesman and advocate for public relations into his 90s, Bernays was the author of many books, among the most influential of which were Crystallizing Public OpinionPropagandaand Public Relations He edited The Engineering of Consentthe title of which is his oft-quoted definition of public relations.
Learn More in these related Britannica articles:Mar 10, · Edward L. Bernays, an early leader in the public relations field who devised or developed many techniques for influencing public opinion, died yesterday at his . Edward L.
Bernays, who was when he died in March , was still in demand as a $1,per-hour public relations counselor and reportedly met with his last client just two days before he passed away.
by Edward Bernays [The] American business community was also very impressed with the propaganda effort. They had a problem at that time. on the public mind.
Charity, as well as business, and politics and literature, for that matter, have had to adopt propaganda, for the public must be regimented into giving money just as it must be.
–Edward L. Bernays, Sigmund Freud’s nephew, from his seminal book Propaganda(). Bernays was the founder of the public relations industry in the US Bernays was the founder of the public relations industry in the US.
Often referred to as “the father of public relations,” Bernays in published his seminal work, Propaganda, in which he argued that public relations is not a gimmick but a necessity. Edward Bernays (November 22, - March 9, ) is regarded by many as the "father of public relations," although some people believe that title should be .